How Trillet Works: Three Steps That Secure Jobs (Not Just Messages)
Most answering services, including Smith.ai, stop working the moment they hang up the phone. Trillet is just getting started. Every call goes through three stages that competitors skip:
1. Vet Every Caller (Blocks Spam Automatically)
Before wasting your time, Trillet filters out robocalls, telemarketers, and spam calls using AI-powered screening. Smith.ai answers every call, including spam, which still generates notifications and eats into your call allowance.
The difference: Trillet blocks junk before you see it. Smith.ai sends you a notification about every telemarketer.
2. Automate Intake (Collects Job-Specific Details)
Unlike services that simply say "leave your name and number," Trillet completes your intake checklist during the call:
HVAC contractors: System type, age of unit, urgency level, property details, preferred service window
Plumbers: Issue type, property age, emergency status, photos of problem area (via text), timeline
Electricians: Current issue, panel type, permit requirements, property access details
Landscapers: Property size, service needed, budget range, seasonal timeline
Auto shops: Vehicle make, model, year, mileage, service history, symptoms
The result: When you review the lead, you have everything needed to quote or book immediately, no callback required.
What Smith.ai gives you: "Sarah called about her car. Call her back."
What Trillet gives you: "Sarah's 2018 Honda Civic (87k miles) needs brake service. Last service was 6 months ago. She's available Tuesday afternoons and her budget is $300-500."
3. Handle Follow-Ups (Included Standard, No One Else Does This)
When a caller isn't ready to commit ("I'm still browsing" or "Let me think about it"), Smith.ai ends the call and hopes they call back. Research shows that 80% of sales require five or more follow-ups to close, yet nearly half of sales reps give up after just one attempt.
Trillet automatically sends personalized follow-up texts 2-3 days later to keep leads warm and convert hesitant callers into booked jobs. Text message follow-ups receive a 112.6% higher conversion rate than other methods.
Example follow-ups that actually convert:
For HVAC contractors:
"Hi, this is Trillet for [Company]. You called about AC repair earlier this week. We have availability this Friday if you're ready to move forward. Book here: [Link], or let me know if you have questions."
For law firms:
"This is [Firm]'s assistant. I saw you called about [issue]. If this is time-sensitive, reply 'URGENT' and I'll alert the attorney immediately. Otherwise, book a consultation here: [Link]"
For plumbing services:
"Hi, this is Trillet for [Company]. You reached out about [service] on Monday. We had a cancellation open up for tomorrow afternoon if that works better for your schedule: [Link]"
This single feature recovers leads that every other service loses forever.
What Happens When a Customer Says "I'll Think About It"?
This is where the two philosophies create dramatically different outcomes.
The Smith.ai Approach:
Customer calls: "I'm interested in your plumbing services, but I need to check my budget."
Smith.ai AI: Asks qualifying questions, captures details
If needed, escalates to human receptionist for complex discussion
You receive detailed notification: "Lead: Jane Smith, interested in plumbing, needs to check budget. Discussing with spouse."
Ball is in your court: You manually call back, text, or email
If she doesn't answer: You play phone tag, often for days
Result: Professional call handling with human backup, but you're still doing manual follow-up work
The Trillet Approach:
Customer calls: "I'm interested in your plumbing services, but I need to check my budget."
Trillet AI: "Totally understand. Just so I can give you accurate pricing, what's the issue? Is it a leak, clog, or installation?" → Captures intake details
Trillet AI: "Got it. I'll text you a quote range in the next hour, and you can book directly if it works. Sound good?"
3 days later (if no booking): Trillet automatically sends: "Hi Jane, this is [Your Business]. I know you were considering [service]. We have an opening Thursday at 2 PM if you're ready: [booking link]. No pressure."
Result: The lead gets proactive follow-up without you lifting a finger
Industry data suggests 40-60% of "I'll think about it" leads convert when followed up within 3-5 days. Smith.ai captures these leads professionally, but you handle the follow-up manually. Trillet automates this entirely, turning hesitant inquiries into booked jobs without phone tag.
Quick Comparison Table
Feature | Trillet (Native AI) | Smith.ai (Legacy Hybrid) |
|---|---|---|
Primary Approach | Native AI Automation | Human-Assisted Hybrid |
Monthly Cost | $29/month for 150 minutes | $95 - $500+ (Variable) |
Cost Per Call | Decreases with volume | Increases with volume |
Spam Filtering | ✅ Advanced (blocks before you see them) | ⚠️ Basic (answers all calls including spam) |
Intake Automation | ✅ Collects job-specific details | ❌ Takes name/number only |
Follow-Up System | ✅ Automatic (included standard) | ❌ None |
Human Agents | None (Zero Latency) | Yes (500+ Agents) |
Hold Times | Zero (instant pickup) | Variable (when transferring to human) |
Ideal For | Trades, Home Services, SMBs | Law Firms, Medical Triage |
Setup Time | ~5 minutes | ~20 minutes |
The Evolution: Native AI vs. Legacy Hybrid
To choose the right platform, you must understand the fundamental shift in how calls are handled.
The Legacy Model (Smith.ai)
Smith.ai uses AI as a filter, but relies on human agents for complex interactions. While effective, this introduces latency (hold times) and dependency on labor availability. It was designed for an era where AI wasn't advanced enough to handle full conversations.
The trade-off: Higher cost and variable pricing, but human judgment available for sensitive calls.
The Modern Model (Trillet)
Trillet utilizes Native AI to handle the entire customer journey, from spam filtering to qualification to scheduling to follow-up, without human intervention. This "AI-First" architecture ensures zero hold times and instant scalability.
The advantage: Fixed costs, instant responses, and automated follow-ups that work 24/7.
Pricing: The "Metered" Trap vs. Unlimited Growth
The most significant difference lies in the financial structure.
The Legacy "Metered" Model (Smith.ai)
Smith.ai operates on a consumption-based model similar to old cell phone plans. You pay a base fee ($95/mo) for a set number of calls (50 calls).
The Hidden Cost: If your business has a busy month, you pay overage fees ($2.00–$2.50 per call).
The "Success Penalty": This creates a financial paradox where growing your business and getting more leads actively penalizes you with higher bills.
The Modern SaaS Model (Trillet)
Trillet operates like modern software. You pay a flat rate ($29/mo) for 150 minutes.
The Advantage: As your business starts handling more minutes, the tier gets more cost effective, up to $116 for 750 minutes/month. Your cost-per-call decreases as your business grows.
Real-World Cost Scenarios
Here's the actual math on why flat-rate pricing wins at scale:
Scenario A: The Growing Plumber (150 calls/month)
Smith.ai: ~$310/month ($95 base + 100 overages @ $2.15/call)
Trillet: $29/month
Annual Savings: $3,432
Scenario B: The Established Service Business (300 calls/month)
Smith.ai: $525/month (Pro Plan required)
Trillet: $59/month ($29 base + 150 overages @ $0.2/minute)
Annual Savings: $466
The pattern: The more successful your business becomes, the more Smith.ai penalizes you. Trillet rewards growth with lower per-call costs.
Feature Breakdown
Call Handling & Qualification
Smith.ai: Uses AI for basic greeting and routing, then transfers to North American receptionists for data entry. This is effective but slower and creates hold times.
Trillet: Conducts complete intake instantly. The AI captures job details, budget, timeline, and technical specifications in real-time without transferring or putting customers on hold.
Spam Protection
Smith.ai: Answers every call, including spam and robocalls. You still receive notifications about these calls, and they count toward your call allowance.
Trillet: AI-powered screening blocks spam, robocalls, and telemarketers before they reach your phone. You only see legitimate business inquiries.
Why this matters: Americans receive an average of 31 spam calls per month, with 21 of those being robocalls. If you get 20 spam calls per week, that's 80-100 calls per month wasted on your Smith.ai plan. Trillet eliminates this entirely.
Booking and Scheduling
Smith.ai: Agents can schedule appointments if you provide calendar access, but this requires human availability and creates delays.
Trillet: Instantly books appointments directly to your calendar or sends secure booking links via text. No waiting, no hold times, no human intermediary.
Automated Follow-Up (Trillet's Biggest Differentiator)
Smith.ai: Stops working when the call ends. If a lead says "I'll think about it," you must manually follow up or lose them.
Trillet: Automatically re-engages hesitant leads with context-aware follow-up texts sent 2-3 days later. This feature is included standard and recovers leads that competitors lose forever.
The Legacy Use Case: When Human Escalation is Mandatory
While Native AI handles the vast majority of business workflows, the Legacy Hybrid Model (Smith.ai) remains the correct choice for specific high-liability industries.
You should choose Smith.ai if you operate in:
Crisis Management / Suicide Hotlines (Requires deep empathy and immediate human judgment)
Complex Legal Intake (Requires nuanced liability screening for malpractice cases)
Medical Triage (Requires HIPAA-compliant clinical decision-making)
For these specific scenarios, the high cost and variable pricing of human agents are justified by the sensitivity and legal requirements of the calls.
The Modern Use Case: When Trillet is the Logical Choice
For 95% of service businesses, human escalation is an unnecessary expense. Trillet is the superior choice if you:
Run a Trade Business: Plumbers, HVAC, Electricians, Landscapers, Auto Shops
Want Predictable Bills: You refuse to pay "Success Penalties" for having a busy month
Hate Phone Tag: You want the AI to complete intake and chase leads for you
Value Speed: You want instant pickup with zero hold times for customers. Research shows that engaging leads within 60 seconds of inquiry can boost conversion rates by almost 400%.
Need Spam Protection: You're tired of paying for robocalls and telemarketers
Want Follow-Ups Automated: You don't have time to manually text every hesitant lead
Winner by Category
Category | Winner | Why |
|---|---|---|
Pricing | Trillet | Flat $29/mo vs variable $95-500+/mo |
Spam Blocking | Trillet | Advanced filtering vs basic screening |
Intake Automation | Trillet | Job-specific details vs name/number only |
Follow-Up System | Trillet | Automatic (included) vs none |
Speed | Trillet | Instant pickup vs hold times for human transfer |
Scalability | Trillet | Handles unlimited calls at same price |
Complex Legal/Medical | Smith.ai | Human judgment for high-liability situations |
Setup Time | Trillet | 5 minutes vs 20 minutes |
Best for Trades | Trillet | Purpose-built for service businesses |
Frequently Asked Questions
Why is Trillet so much cheaper than Smith.ai?
Trillet eliminates the labor cost of human agents. By using Native AI for the entire call workflow, including spam filtering, intake, and follow-ups, we pass the savings of automation directly to customers. Smith.ai must pay wages for 500+ receptionists, which drives up costs.
Does Trillet sound robotic?
No. Modern Native AI uses advanced voice synthesis that is often indistinguishable from a human operator. Trillet can handle interruptions, pauses, clarifying questions, and context shifts just like a person. Most callers don't realize they're speaking with AI.
Does Trillet block spam calls?
Yes. Trillet uses AI-powered screening to identify and block robocalls, telemarketers, and spam before they reach your phone or generate notifications. Robocalls are projected to cost $70 billion in financial losses by 2027. Smith.ai answers every call, including spam, which still counts toward your call allowance and costs money.
Are follow-ups really included in the base plan?
Yes. Automated follow-ups are a standard feature included in Trillet's $29/mo plan, not an add-on. When a caller isn't ready to book, Trillet automatically sends personalized follow-up texts 2-3 days later to re-engage them. No competitor offers this.
Is Smith.ai better for law firms?
For complex legal consultations requiring specific empathy, nuanced liability screening, or sensitive case evaluation, Smith.ai's human agents are the industry standard. For routine inquiries, appointment scheduling, and general intake, Trillet is faster and more affordable.
What is the downside of per-call pricing?
Per-call pricing creates "bill shock." If you run a successful marketing campaign, your answering service bill could double or triple unexpectedly. Trillet's flat-rate pricing protects you from this volatility and makes budgeting predictable.
Which is better for small businesses: Trillet or Smith.ai?
Trillet is better for small businesses due to predictable flat-rate pricing ($29/mo) versus Smith.ai's metered model that charges per call. Small businesses benefit from cost certainty, unlimited usage, and not paying for spam calls.
Can Trillet replace Smith.ai for law firms?
For routine legal inquiries, appointment scheduling, and general case intake, yes. For complex intake requiring liability screening, empathy for trauma cases, or immediate human judgment, Smith.ai's human agents remain the industry standard.
What's the biggest difference between Trillet and Smith.ai?
Trillet uses pure AI automation with zero human agents, blocks spam calls, automates complete intake, and handles follow-ups automatically. Smith.ai uses a hybrid model with 500+ human receptionists for complex calls. This makes Trillet faster, cheaper, and more comprehensive for routine business calls, but Smith.ai better for high-stakes conversations requiring human judgment.
Is Smith.ai worth the extra cost?
Only if you're in a high-liability industry (legal, medical, crisis management) where human judgment is mandatory. For trades and service businesses, the 10-20x price premium doesn't justify the marginal benefit of human backup, especially since Trillet includes spam blocking, intake automation, and follow-ups that Smith.ai doesn't offer.
How does Trillet handle follow-ups differently than Smith.ai?
Smith.ai doesn't offer follow-ups at all. When a call ends, the interaction is over. Trillet automatically sends personalized, context-aware follow-up texts 2-3 days later to hesitant leads, keeping them engaged until they're ready to book. This feature alone recovers 15-30% of leads that would otherwise be lost.
What happens if Trillet encounters a question it can't answer?
If the AI encounters a question outside its scope, it collects the customer's information with full context and escalates to you immediately. You're never left guessing what the caller wanted, and you receive all relevant details to respond effectively.
The Bottom Line
If you have a front-desk team and operate in high-liability industries requiring human judgment for sensitive conversations, Smith.ai is a solid, established choice.
If you're an owner-operator who loses money every time you play phone tag, deal with spam calls, or manually chase leads, Trillet is the only solution designed to fix these problems comprehensively.
Smith.ai stops working when the call ends.
Trillet blocks spam, completes intake, follows up automatically, and secures the booking.
Most services leave you with a list of people to call back. Trillet leaves you with booked appointments and filtered leads ready to close.




